Craft of Speed

"Honor the past. Build the future."

For 30 years, Shige Suganuma and Chico Kodama, two Japanese/Japanese American hot rodders, helped save Moon Equipment Company, an iconic American speed parts company, rebrand it as Mooneyes, preserve legendary founder Dean Moon's legacy, and popularize hot rod culture in Asia. As Asian/Asian American pioneers in their industry, they battled against racism and xenophobia and ultimately created a global following. Now, Shige is attempting to grow hot rod culture despite declining interest in hot rods, and Chico is handcrafting a new race car to try to break a second land speed record at Bonneville Salt Flats.